Dorian Morphy

Senior Vice President, Brand & Chief Marketing Officer

Dorian Morphy, a marketing graduate of the University of Manitoba’s Asper School of Business, has been involved with True North Sports + Entertainment since inception. In 2004, he was part of the leadership team that successfully opened MTS Centre and, in the years that followed, helped the Manitoba Moose rise to a perennial leader in AHL attendance. With the announcement of the return of the NHL to Winnipeg in 2011, Morphy’s role evolved to Vice President of Marketing where he played a prominent role in the creation of the “Drive to 13,000” season ticket drive and led the process for the creation of the new Winnipeg Jets logos, jerseys, and brand identity.

In his current role as Senior Vice President, Brand & Chief Marketing Officer, Morphy oversees the brand and marketing efforts for all of True North, including the Winnipeg Jets, the Manitoba Moose and True North’s venues. He is responsible for providing strategic leadership in the areas of marketing and creative services, community relations, content, game presentation, communications, and True North’s retail operation, Jets Gear, which has grown to four locations.

A lifelong Manitoban, Morphy serves as a board member of the Downtown Winnipeg Business Improvement Zone and has volunteered his time coaching and administering in the Winnipeg soccer community. He and his wife Kim have two children, Kaitlyn and William.