BON joins Thunder Stadium Concert Series as title sponsor
Remaining Country Thunder passes now just $99.50 plus fees at Ticketmaster.ca True North Sports + Entertainment and the Winnipeg Football Club (WFC) are pleased to welcome Brokenhead Ojibway Nation Development Corporation (BON) as the title sponsor of the 2026 Thunder Stadium Concert Series. Hosted at Princess Auto Stadium, the two-day festival features global superstar Kane... View Article
Winnipeg Jets dressing room stalls up for auction
Stall removal part of home team complex renovation Winnipeg Jets fans can own a piece of history with locker room player stalls up for auction on the Jets Gear eBay store at ebay.ca/str/truenortheshop. The stalls have been removed as part of a complete overhaul of the Winnipeg Jets home team complex. Each of the available... View Article
Leading the Way
True North Sports + Entertainment recognizes women changing the game for Celebrating Women in Sport month While the NHL’s March Celebrating Women in Sport campaign is a meaningful opportunity to honour women succeeding in sports, whether on the ice or off, it’s equally important to reflect on the progress of equality for women in sport,... View Article
From pucks to trucks
Managing Canada Life Centre’s complex conversions Whether on ice, on stage, or atop mounds of dirt, each event Canada Life Centre hosts requires hours and hours of literal heavy lifting behind the scenes. A recent 10-day stretch saw Canada Life Centre transform four times over, starting with the NHL-ready Winnipeg Jets ice surface and seating... View Article
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