Generously supported by the Price Family and the Travis Price Classic, Camp Manitou’s new Travis Price Centre opens its doors to campers June 15. Along with the development of an additional 11 acres, the new lodge contributes to doubling camp’s capacity to 400 campers per day.

True North Square’s residential and office tower, 223/225 Carlton, welcomes its first residents. That same month, a fifth tower, the future home of Wawanesa’s North American Headquarters, is announced.

The Winnipeg Jets reach the Western Conference Final. The #WPGWhiteout Street Parties hosted on Donald Street draw over 120,000 fans over the course of nine home playoff games.

True North Sports + Entertainment and Bell MTS announce the renaming of MTS Centre to Bell MTS Place. Additionally, MTS Iceplex is renamed Bell MTS Iceplex. The change of names is a result of Bell’s purchase of MTS in March 2017.

MTS Iceplex completes an $8-million, 21,000-square-foot expansion and becomes the official practice facility of both the Winnipeg Jets and the Manitoba Moose. The expansion also creates a new home for the True North Youth Foundation.

True North relocates its AHL franchise from St. John’s, Newfoundland back to Winnipeg. The team reclaims the Manitoba Moose name and becomes the second tenant at MTS Centre.

True North takes over the operations of the Burton Cummings Theatre, driving activity in the building and beginning restorations to the historic theatre originally built in 1906. In time, True North acquires the property.

Following the 2011 passing of Winnipeg Jets player Rick Rypien, the curriculum-based mental wellness program Project 11 launches in his honour, fulfilling his wish to provide youth with mental wellness resources that he never had. The program begins with curriculum for students in Grades 5 to 8. Project 11 grows to be available to all grades in 2021.

With the return of NHL hockey to Winnipeg, the MMYF transitions to become the Winnipeg Jets True North Foundation (WJTNF). Later, in 2016, it is rebranded as the True North Youth Foundation (TNYF) to reflect its commitment to youth programming.

MTS Iceplex, a public-private partnership, officially opens, offering the community four NHL regulation-size hockey rinks and 12,000 hours of ice time annually.

The MMYF launches its first self-programmed activity – the hockey/play-based Lil’ Moose which is the first iteration of the Winnipeg Jets Hockey Academy. The program engages 30 underserved youth in its first year.

Winnipeg hosts the 2006 AHL All-Star Classic at MTS Centre. The Canadian AHL All-Star team defeats the PlanetUSA AHL All-Star team 9-4 in front of a capacity crowd of 15,015 fans – an AHL record. Moose netminder Wade Flaherty is named Most Valuable Player and Moose veteran Jimmy Roy serves as captain of the winning Canadian team.

MTS Centre opens its doors on November 16, 2004 with a grand opening concert called “Northern Lights Northern Stars”. The show features performances by celebrated Manitoba artists, including Burton Cummings, Randy Bachman, Tom Cochrane, Doc Walker and the Winnipeg Symphony Orchestra.

Demolition of the former Eaton’s department store on Portage Avenue begins, making way for a new arena that would open on the site 28 months later.

With the support of private partners and three levels of government, True North announces its plan to develop and build a new 15,000-seat arena on Portage Avenue.

The Manitoba Moose Yearling Foundation (MMYF) is founded to facilitate community involvement among players, coaches, board members and employees. As part of True North’s commitment to giving back, efforts centre on raising funds for a number of local charities with a focus on youth and active living.

On May 21, 1996, Mark Chipman announces the purchase and relocation of the IHL’s Minnesota Moose at a press conference held at the Winnipeg Arena, marking the symbolic beginning of True North Sports + Entertainment.