Since our inception in 1996, True North’s primary vision has not wavered – to be a consistent source of pride. The Winnipeg Jets are Manitoba’s team, and as stewards of that team, our strategy has been one of continual reinvestment in our community, our teams, our venues and our downtown. Through the community’s ongoing support, we proudly recognize that the work of True North provides more than just a sports and entertainment experience. It has broader and meaningful impacts within our city and province. We are honoured to play a role in facilitating these impacts, together with our fans, partners and broader community. We are all True North.

– Mark Chipman, Executive Chairman & Governor