In the Community

True North is fiercely proud to be part of our community and is committed to making a meaningful and consistent contribution. Every year, True North and its family of teams, facilities, players, alumni and employees attend many community events, make hundreds of community appearances, support a host of projects and organizations with in-kind and monetary donations, and also support larger community initiatives through the True North Youth Foundation. Working with our players and coaches, our Community Relations team demonstrates its passion for our community through annual events like Fan Fest, Hockey Fights Cancer, the Winnipeg Jets Skills Competition, Reading Takes Flight, and the Winnipeg Jets Gala, held in support of the True North Youth Foundaton. Our company proudly supports the community that so passionately supports us.