Our People

Our People

We Are True North. For our employees, it’s not just a tagline, it’s a way of life. A culture has developed where our employees are engaged, challenged and motivated. We are intentional in ensuring our employees’ personal values match our organizational values of Team, Trust & Respect, Doing the Right Thing and Continuous Improvement. Beyond common values, our company seeks to find the best people in their respective fields, who produce outstanding results and desire to overachieve. Additionally, our team members are passionate about the community they live in, demonstrated by their unwavering commitment to making positive, long-lasting contributions.

True North is always looking for people who embrace our values to join our team. Visit our Careers page for more information.

Senior Management

Mark Chipman

Executive Chairman


Kevin Cheveldayoff

Executive Vice President & General Manager, Winnipeg Jets


John Olfert

President & Chief Operating Officer


Jim Ludlow

President, True North Real Estate Development


Christina Litz

Chief Brand & Commercial Officer


Craig Heisinger

Sr. Vice President & Director, Hockey Ops/Asst. General Manager


Kevin Donnelly

Sr. Vice President, Venues & Entertainment


Norva Riddell

Sr. Vice President, Partnerships & Premium Services


Lorna Daniels

Vice President, Finance & Chief Financial Officer


Dorian Morphy

Vice President, Marketing


Dan Hursh

Vice President & General Counsel


Dawn Haus

Vice President, People & Culture


Ed Meichsner

Vice President, Facilities Operations


Larry Simmons

Vice President & Assistant General Manager


Gavin Johnstone

Vice President, Finance & Development, True North Real Estate Development Limited


Tyler Kurz

Vice President, Analytics & Technology


Linzy Jones

Vice President, Ticket Sales & Operations


Steinunn Parsons

Vice President, Guest Experience


Kevin Chief

Senior Advisor, Community Development


Dwayne Green

Executive Director, True North Youth Foundation


David Sattler

General Manager, hockey for all centre


Brad Andrews

Sr. Director, Hockey & Business Operations, Manitoba Moose


Kelly Shouldice

Vice President, Content & Communications



Adam Krueger

Director, Content

Alayne Nott

Director, Entertainment Marketing

Ashley Paluk

Senior Director, Finance

Barrett Paulsen

Director, Community Relations

Chris Kreviazuk

Director, Team Operations

Collin Farrell

Director, Partnership Services

Dan Gill

Director, Information Technology

Dan Suga

Director, Retail Development

Dave Blackmore

Director, Retail Operations

Dianne Gabbs

Director, Ticket Operations, Entertainment

Doug Neubauer

Director, Engineering & Ice Operations

Emily Sanders

Director, Marketing Services

Glen LaFrenais

Senior Director, Security Services

Jason Westervelt

Director, Premium Sales & Services

Jeff Hofer

Director, Camp Manitou

Jeff Mager

Sr. Director, Ticket Sales, Manitoba Moose

Jimmy Roy

Director, Player Development

Josh Dudych

Director, Creative

JP Adams

Sr. Director, Corporate Partnerships

Julie Chartier

Director, Finance & Support Services, TNYF

Ken Shipley

Director, Team Security, Winnipeg Jets

Kerry Swan

Director, People & Culture

Kevin Clifford

Director, Event Production

Krista Sinaisky

Director, Corporate Communications

Kristin LaCroix

Director, Technology Services

Kyle Balharry

Sr. Director, Game Presentation

Kyle Phillips

Director, Guest Experience

Mark Hillier

Director, Amateur Scouting, Winnipeg Jets

Mike Labay

Director, Ticket Operations, Hockey

Murray Cobb

Director, Winnipeg Jets Hockey Academy

Noah Baird

Director, A/V & Broadcast Services

Pete Ratchuk

Director, Pro Scouting, Winnipeg Jets

Ruben Ramalheiro

Director, Live Entertainment

Ryan Paulson

Director, Venue & Security Operations

Scott Brown

Sr. Director, Hockey Communications

Suzi Friesen

Director of Educational Programs, TNYF