Our Foundation


The True North Youth Foundation (TNYF) works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to support youth in a range of activities and wellness programming. Furthermore, the TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


We are relentless in our pursuit of providing or partnering with others to provide consistent, innovative, viable, successful programs that provide underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential.


The True North Youth Foundation endeavours to be a valued partner in the City of Winnipeg and the province of Manitoba, assisting youth to achieve their full physical, social, emotional and intellectual potential. Partnering with True North Sports + Entertainment, we share a common goal, striving to be a consistent source of pride for our entire community.


In fulfilling this purpose and pursuing this vision we shall be guided by the principles of innovation, passion, integrity, empathy, and humility.


Visit Our Website


Camp Manitou

Surrounded by the Assiniboine River on three sides, Camp Manitou is located just five minutes outside of Winnipeg and offers accessible and meaningful camp experiences to thousands of youth and community groups throughout the year. Camp Manitou sits on 39 acres of forest, highlighted by modern facilities, a 2.6-acre lake featuring canoeing and kayaking, bike trails, and diverse structures and activities including a climbing wall, zipline, pool, and NHL-sized outdoor rink. Archery, arts and crafts, mountain biking, orienteering and fishing are among other activities that both challenge and educate in an outdoor environment.

Winnipeg Jets Hockey Academy

The Winnipeg Jets Hockey Academy (WJHA), through partnerships with Manitoba school divisions, provides a long-term program for at risk youth to participate in hockey as a means of staying connected to school and ultimately graduating and being poised for success after high school. Youth who otherwise would not have the opportunity to play the game receive weekly on-ice instruction, after-school programming and a number of other supports, including tutoring, field trips and guest speakers. Barriers to participation are removed with the program providing full equipment, transportation and nutritious meals. The WJHA has grown to accommodate 900 student athletes each year. Bell MTS Iceplex is the official home of the WJHA, but the program also runs at other rinks around the city, often in partnership with local business whose staff volunteer with an adopted class through the WJHA’s Living Philanthropy program.

Project 11

Inspired and created in honour of former Manitoba Moose player, Rick Rypien (#11), Project 11 is a preventative cross-curricular and bilingual mental wellness program available free to all Manitoba’s K-8 educators and their classrooms. Weekly lessons and daily activities have been designed to easily incorporate into teachers’ existing lesson plans and help support students and teachers with mental wellness practices. P11’s lessons and videos provide mindful strategies for students to learn positive coping skills and build a greater sense of self-awareness.